In Real Life

In Real Life is a decentralised augmented reality platform designed to reconnect people in the real world. Rather than being driven by opaque algorithms or media agendas, the platform is shaped by its users, giving communities control over how spaces, stories, and information are shared. It transforms everyday environments into living archives by anchoring memories, stories, and media to physical locations, allowing users to remember, reflect, and engage rather than escape. By prioritising human intention over algorithmic optimisation, the app encourages meaningful interactions, community-building, and the organic formation of new relationships through shared experiences. Users can map their moments by pinning songs, stories, or digital keepsakes to real-world places, giving each location a presence in both the physical and digital worlds. In Real Life also supports the preservation of history and culture by enabling communities to capture and view 3D or AR versions of spaces, creating an open, people-led record of environments that may otherwise be forgotten, erased, or misrepresented. Ultimately, the platform empowers people to explore, shape, and leave their mark on a shared hybrid world, redistributing power over memory, space, and information away from centralised media structures and back into the hands of the public.

Client

Self-initiated

DELIVERABLES

Year

2025

Role

Create a free website with Framer, the website builder loved by startups, designers and agencies.